Apple $AAPL Confirms "Welcome Home" Event for October 13, Smart Hom...
Apple $AAPL Confirms "Welcome Home" Event for October 13, Smart Home Products Expected
Apple's marketing chief Greg Joswiak confirmed via a post that Apple will unveil new products under a "Welcome home" theme on October 13, matching earlier rumors. Given the home-focused theme, the launch is widely expected to center on smart home products.
Per prior rumors, that could include an entirely new smart home control display resembling a cross between a HomePod and an iPad, alongside upgrades to the existing Apple TV 4K and HomePod mini 2 — set against the backdrop of recent news about LG's own branded smart home products.
Apple hasn't specified an exact time for the announcement, so it's possible this will simply be a product video or press release rather than a live event. Separately, reviewer MKBHD said he's been invited to an in-person "Apple Experience" event happening the same day in New York.