[Unconfirmed] Apple $AAPL Cuts iPhone 18 Pro / Pro Max Component Or...

[Unconfirmed] Apple $AAPL Cuts iPhone 18 Pro / Pro Max Component Orders by 15-20%, Citing Weaker-Than-Expected Demand

Nikkei Asia reports, citing supply-chain sources, that Apple has reduced component orders for the iPhone 18 Pro and iPhone 18 Pro Max, with demand coming in below Apple's own earlier projections. The main suspected cause is the higher per-unit pricing on these models. Sources say parts orders are down roughly 15-20% from Apple's original forecast given to manufacturers, already in effect for October — though Apple hasn't confirmed whether that reduced figure will hold into November.

Another factor complicating demand forecasts for this year's iPhone 18 Pro, per suppliers: the simultaneous launch of the new iPhone Duo model, plus the fact that the comparable standard iPhone 18 has been pushed back to launch next year instead.